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Points to consider when choosing a cloud messaging services

March 09, 2021

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Understanding how corporate companies pick their cloud messaging services

With distributed applications, the cloud offers multiple benefits. There are so many interesting cloud service platforms to help you with scalable and secure cloud messaging facilities. These cloud services make use of the internet’s ubiquitous abilities to send and receive messages. Now, companies can establish secure communication channels without worrying about every piece in the puzzle. Indeed, the process has become exceptionally simple for IT departments within organizations. Big or small, the scope for cloud messaging services is improving in every domain. What makes cloud messaging services special would be the reduced cost, flexible infrastructure and the need for fewer IT professionals. Of course, you need a skilled professional, but the numbers are much lesser.

With this being said, how will you find and filter the best cloud messaging services for your company?

A business case

Now, let’s try to understand the importance of cloud messaging services with a simple example. If you are running an e-commerce store that sells apparels, you are bound to create a communication channel with numerous people. One, you need to engage in real-time communication with your customers. Two, you need to keep all your suppliers in the loop. Three, the delivery system has to be coordinated too. Well, these are just three parts of the massive communication system in your e-commerce venture. In order to connect all of these entities together, you need to invest in their messaging tool. Trying to build bespoke solutions within your own infrastructure will need time, money and resources. Above all, you would be reinventing the whole wheel again. This is definitely a waste of your valuable hours. In such cases, the cloud messaging facility proves to be useful. Yet, you need to undertake the challenge of choosing the right service for your business.

Keep reading to understand more about how to choose the best cloud messaging service for your company.

How to choose a cloud Messaging service? 


First things first, any communication channel within your business should be safe and secure. This is what every stakeholder will look for. Most of the cloud messaging protocols are carefully framed with security in mind. For instance, Amazon SQS is designed with SSL or TSL  for safe measures. And, this protocol ensures that messages are given a unique access identifier. This identity is analogous to conventional user names and passwords. However, the primary difference appears in the number and frequency of change. Developers at any corporate company can choose to build upon amazing instances. Of course, the configuration will need skill. The security certificate used by Amazon SQS is X.509. The list of tokens and identifiers doesn’t stop here. Instead, a unique identity gets generated before every transmission. These are resource-intense operations that cannot be performed by every other cloud messaging service.

Many times, the security protocols established will be different from one stakeholder to another. This means there should be a system where you can configure security at different levels. To accommodate such kind of flexibility, various cloud service providers have unique dashboards. Through these dashboards, every client to client message can be authorized. And, a central body is issued the right to allow and stop messages. Few other parameters that can be controlled by the centralized administrator would be the lifetime of messages. You can decide how long every message needs to wait and be stored for further reference.

These are taxing facilities that need the help of cloud messaging services.

Code complexity

Another important factor to be considered before you pick a cloud messaging service would be code complexity. Not all cloud services work alike. Some will need you to master certain coding standards. This means you need to hire skilled engineers for the purpose. And, few other services like Amazon SQS have plug and play options. These options will let you choose features and integrate them into your system easily. On the whole, the amount of coding that needs to be done gets reduced drastically.

Cost of the overall structure 

A limiting factor in any application would be cost. This holds true for cloud messaging services too. Most of the time, the cost of your cloud messaging services depend on the amount of traffic. Are you expecting 50GB of traffic on a monthly basis? Or, are you expecting more traffic? Based on this estimation, messaging service providers will decide the cost. On average, you should spend 0.10 USD for every inflow. And, another 0.10 USF for every message sent. The above values are mere estimations. What you actually incur from the cloud messaging service will be different. That means the cost expectation of Amazon SQS and any other cloud service will be different.

Before you decide on a cloud service provider, you need to analyze more on the packages and services offered. Consequently, pick the features that would serve well for your business. Now, dig deeper into the pricing.

Quality of Service 

Another crucial factor that influences and judges cloud messaging services would be quality. How quick, and reliable is the facility? This gets decided by a number of parameters. The instantiation time, the overall time to send, the number of messages sent per second and time to receive is important for evaluating the cloud messaging service. Meanwhile, the technical aspects of how the packets are handled and delivered will also have an impact on the overall quality. Time after time, cloud services keep improving their way of work. As a result, the above parameters are strongly affected. This is why you need to create a benchmark that will help you analyze and differentiate various cloud messaging services. 


When it comes to the exchange of data, cloud messaging services have made life extremely simple. You are no longer expected to roll your own communication channels. Instead, you can make use of existing infrastructure. The performance, pricing and implementation differs significantly in the hosted services. Before corporate companies invest in these services, it is important to understand that they are sold and not given for free. That means, you have all the liberty to evaluate and benchmark cloud messaging services before finalizing. 

By  yalgaar team   |  March 09, 2021 << Back