•  Web
•  
  Generic

SaaS or Software as a Service is one of the most popular cloud computing types along with IaaS (Infrastructure) and PaaS (Platform). It is a model of software distribution where service providers host certain applications and give customers access over the internet. 

One of the reasons SaaS is popular is because of how easy it is to access. There are a growing number of ES vendors who have incorporated effective systems into their delivery strategies. 

The SaaS history can be traced back to around a decade when the model reached its peak under software giants like Oracle and Microsoft. They got rid of their outdated systems of delivery, licensing and pricing

The advantages of SaaS

SaaS comes with its own set of advantages, which include not just cost-saving, but also acting as a great option for businesses. Other advantages that SaaS provides include helping vendors add new features and integrate them into their system. Many SaaS vendors created software into a productive strategy that could give them the advantage in a competitive and often crowded marketplace. 

SaaS has a role to play in cutting costs where it eliminates any need for brands to run apps on their computers directly. With the power of the cloud, it offsets any expenses required for hardware acquisition, maintenance, software licensing and installation as well as the support of the same. 

Businesses, both small and big are shifting to SaaS as they wish to boost productivity and improve the growth of their functions. It won’t slow down soon as many IT experts see it as an imperative addition with numerous benefits. 

How do SaaS integrations work and why are they important?

Having a good SaaS integration expands the product’s visibility and its utility as well. You can build the workflow around the product, incorporate products into a workflow and also enjoy better opportunities to see different value in your product as well. 

You can also interact with the product at different stages as you move towards the final stages.

Increased visibility and utility helps in engaging users. It is important to keep engagement rates high and prevent the cancellation of subscriptions. Any decrease in customer engagement is known as churn and that means customers don’t value your product and this reduces your ability to sell the property as well. 

How are companies using integration options?

One of the leading factors of cancellation is churned and one of the key decisions to churn aren’t made in a single instant. They generally take months or weeks before a customer cancels and stops using the product. User churn makes it harder to grow and makes it harder to sustain your business over the long term.

Reducing user churn by increasing visibility can be done with integrations which ensure there’s more value and increases engagement rates. It also reduces the activity churn which is lower user churn and adds more cash in the bank as well. 

Companies are using integrations as they give the user more reasons to engage with your product. Third-party products increase the chance to show the value and necessity of the product and result in better feedback from the customer, as they are more likely to come back as well. You can embed the product onto a SaaS ecosystem, which strengthens the retention and benefits with better depth, usage, distribution and productivity as well. 

Boosting productivity

By boosting the integration options for customers, companies are able to improve an aspect of a customer’s life and their workflow. When integrated with other apps, it shows how the product properly fits in with the bigger picture of solving problems as well as accomplishing many tasks too. With increased productivity comes a higher chance of retention.

Integrating these products ensures a workflow can be made more productive by facilitating communication with product context and the sharing of information and also compiling various pieces of data from one single place as well. Embedding systems within the user workflow makes the whole process productive and gives you an edge in the SaaS landscape. 

A good example of the same is when an Intercom user report where a user subscribed to Mixpanel, Intercom and UserVoice. However, he was attracted towards Intercom because it came with a Slack integration that made it easier to communicate for tickets from Intercom in Slack.

Messenger integrations 

One of the best ways companies are integrating options for customers is via the SaaS application known as Yalgaar. They involve Pub/Sub messaging that allows them to receive and send instant messages to millions of individuals across devices, platforms and geographies as well. The Presence Notification option allows for automatic, accurate user status detection and allows users to be aware of the same. They also have a Message Storage option wherein any real-time messages are stored and retrieved from previously published messages as well, from and to the cloud. The system makes it easier to integrate with real-time SDKs that are simple to use, and the standard protocols also make it simpler to integrate Yalgaar. 

Offline Messaging is another great addition, with guaranteed delivery one of the promises. There isn’t a single failure point and users who go offline still receive their messages.

The Webhook feature delivers notifications to external servers when an event occurs with the help of the HTTP request and there are 200 events that are carried over from a single request. The push notifications create alerts for the backend server and the security is also one of the best-in-class, designed to deliver a secure connection and let users transfer their data real-time in an encrypted form as well.

The token-based authentication of client-side devices with client tokens simplifies the management of real-time messaging and the infrastructure is designed to work for high-performance conditions as well.

Thus, with the help of these multiple options, it becomes easier for you to create integration options and SaaS companies are doing the same. Once they do that, customers are able to enjoy a streamlined and simpler workflow, that works to their benefit.